Global Campaign

Ritchie Bros. was steadily growing into a global company, which pushed away many of its loyal and longtime customers. The solution was to focus and highlight the large number of positive testimonials we received from interactions with the sales team on the ground. WE stood for Wow Experience and it was all about the customer. In an industry solely focused on equipment this was a great way to stand out from our competitors. I coordinated with external photographers and our sales teams to take all new customer photos and collect their testimonials during auctions happening globally. This requires guidelines to be created for the photoshoots without having me as an art director on site. I worked on the project from concept to completion handling many of the design tasks, webpage mock-ups, copywriting, and even creating a care package for auction site  that included terminology, site signage, and pins for employees to wear.