Global Campaign

Ritchie Bros. needed to communicate to its audience how it had become a multi-channel business for buying and selling heavy equipment. This meant visually finding solutions at several levels, global, single-branded branded and internal marketing ads to name a few. The fisheye photography of equipment and use of space lead the audience to "Discover the New Ritchie Bros."

I led internal designers, copywriters, production artists, and external media designers to craft storyboards, videos, landing pages, ads and sales tools.